Commitment to unexpected storytelling

Commitment to unexpected storytelling

I was planning on writing a different blog post today, but this caught me so off-guard that I had to talk about it.

Since the release of Super Smash Bros. Ultimate in December, I’ve become a fan of YouTuber Alpharad thanks to his Ultimate Level 9 CPU Tournament video.

The premise was simple: Throw a bunch of computers onto a tournament bracket and watch them fight. Alpharad and a few friends commentated the matches, providing insights into actual competitive strategies and general comedy.

It was fun and apparently so popular that he would have been a fool not to do more.

From there I got into a few more series. Mostly other Smash-related videos like ranking all of X elements or “Stage Builder was a Mistake.”

The guy is also a fan of Mudkips and Shantae, so it’s hard not to like him!

However, the CPU tournaments were clearly Alpharad’s bread and butter.

Over time they grew into more than just a showcase of computer intelligence. Jokes about certain fighters repeated to the point of giving them distinct personalities. Then came clever brand integrations by having his video sponsors “sponsor” the winners of previous tournaments like they were sport stars proving themselves.

Sure some of those deals were a little cheeky, like having an Incineroar sponsored by the eSports team Panda Global where he serves as creative director

But still a clever idea.

Then the series grew further. Original characters were added via Mii Fighters that developed entire plot threads cleverly delivered by commentators on the spot.

I’m not sure how much was pre-planned or improvised based on genuine tournament results, but either way it was impressive to see a cohesive narrative emerge that culminated in an “Endgame” duel between light and dark.

Released two days after the newest Avengers movie.

Perfect SEO.

After a few months hiatus, the series returned with noticeable differences.

In the lore, two years had passed. Thus, much of the first episode was spent doling out exposition about what had changed — from new Mii Fighters to the off-screen reigns of joke characters like Rosalina.

What stood out most about this structured direction is how much more planning and effort clearly went into the season’s pre-production. Everything down to anime-inspired intros that are just cringe enough to be great.

Whereas the first era of the CPUCS emerged from completely different roots and had to develop into something more, the second era is immediately running with the aftermath and presenting more foreshadowing for underlying story bits.

That was exhibited magnificently for me in the episode uploaded just today.

After the time skip, a Mii Fighter called “The Agent” appeared. She was understated because she didn’t make it very far, but in the second episode she came back.

Again she lost, but this time Alpharad ended the match by suggesting she would be writing about this on her blog. Then he quickly read off a url.

I was willing to wave that off as a joke, but part of me was curious to know whether it was real.

Agent Naomi Winters’ blog is absolutely 100 percent real.

And probably made with Squarespace. Because sponsorship.

We live in a world of digital marketing, so creating websites or social media accounts to help promote a fictional story isn’t anything new.

In fact, Ryan Hollinger has a great video about the effective use of external marketing sources by Cloverfield (and not Snakes on a Plane).

Yet I felt like this guy when I discovered that the blog not only exists, but has been used since May to create a more lived-in environment:

Screen Shot 2019-06-23 at 1.59.24 PM.png

I too am now a big fan of Agent Naomi.

For what many would write off as a silly YouTube series about Smash Ultimate where cashing in is easy because no human interactions are needed for gameplay, this is an awesome bit of committed world building.

It shows how much Alpharad genuinely cares, and I can respect the hell out of that.

So if I haven’t convinced you yet, go watch the CPUCS.

I swear it’s more than just your average Smash Bros. series if you stick by it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s