Tag: SEO

Commitment to unexpected storytelling

Commitment to unexpected storytelling

I was planning on writing a different blog post today, but this caught me so off-guard that I had to talk about it.

Since the release of Super Smash Bros. Ultimate in December, I’ve become a fan of YouTuber Alpharad thanks to his Ultimate Level 9 CPU Tournament video.

The premise was simple: Throw a bunch of computers onto a tournament bracket and watch them fight. Alpharad and a few friends commentated the matches, providing insights into actual competitive strategies and general comedy.

It was fun and apparently so popular that he would have been a fool not to do more.

From there I got into a few more series. Mostly other Smash-related videos like ranking all of X elements or “Stage Builder was a Mistake.”

The guy is also a fan of Mudkips and Shantae, so it’s hard not to like him!

However, the CPU tournaments were clearly Alpharad’s bread and butter.

Over time they grew into more than just a showcase of computer intelligence. Jokes about certain fighters repeated to the point of giving them distinct personalities. Then came clever brand integrations by having his video sponsors “sponsor” the winners of previous tournaments like they were sport stars proving themselves.

Sure some of those deals were a little cheeky, like having an Incineroar sponsored by the eSports team Panda Global where he serves as creative director…

But still a clever idea.

Then the series grew further. Original characters were added via Mii Fighters that developed entire plot threads cleverly delivered by commentators on the spot.

I’m not sure how much was pre-planned or improvised based on genuine tournament results, but either way it was impressive to see a cohesive narrative emerge that culminated in an “Endgame” duel between light and dark.

Released two days after the newest Avengers movie.

Perfect SEO.

After a few months hiatus, the series returned with noticeable differences.

In the lore, two years had passed. Thus, much of the first episode was spent doling out exposition about what had changed — from new Mii Fighters to the off-screen reigns of joke characters like Rosalina.

What stood out most about this structured direction is how much more planning and effort clearly went into the season’s pre-production. Everything down to anime-inspired intros that are just cringe enough to be great.

Whereas the first era of the CPUCS emerged from completely different roots and had to develop into something more, the second era is immediately running with the aftermath and presenting more foreshadowing for underlying story bits.

That was exhibited magnificently for me in the episode uploaded just today.

After the time skip, a Mii Fighter called “The Agent” appeared. She was understated because she didn’t make it very far, but in the second episode she came back.

Again she lost, but this time Alpharad ended the match by suggesting she would be writing about this on her blog. Then he quickly read off a url.

I was willing to wave that off as a joke, but part of me was curious to know whether it was real.

Agent Naomi Winters’ blog is absolutely 100 percent real.

And probably made with Squarespace. Because sponsorship.

We live in a world of digital marketing, so creating websites or social media accounts to help promote a fictional story isn’t anything new.

In fact, Ryan Hollinger has a great video about the effective use of external marketing sources by Cloverfield (and not Snakes on a Plane).

Yet I felt like this guy when I discovered that the blog not only exists, but has been used since May to create a more lived-in environment:

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I too am now a big fan of Agent Naomi.

For what many would write off as a silly YouTube series about Smash Ultimate where cashing in is easy because no human interactions are needed for gameplay, this is an awesome bit of committed world building.

It shows how much Alpharad genuinely cares, and I can respect the hell out of that.

So if I haven’t convinced you yet, go watch the CPUCS.

I swear it’s more than just your average Smash Bros. series if you stick by it.

Tales from a digital voice

Tales from a digital voice

With the end of the semester coming up, we had our last big Society of Professional Journalists event today.

It was another guest speaker: Sonya Quick from the nonprofit Voice of OC.

Plus donuts. But the donuts unfortunately did not get into this Tweet I did:

This talk was slightly less hands-on than our last guest’s discussion of useful apps, but the focus toward online content engagement was certainly just as noteworthy.

Voice of OC has a strong recent history with CSUF and the Daily Titan. My old mentor Spencer Custodio is one of five full-time reporters for their newsroom, and my old News Desk Assistant Brandon Pho is a reporting intern there.

I was the middle generation that missed out on that family tradition I suppose. Gladeo got to me first, or I just might have considered it.

Getting to hear Sonya share some things she’s picked up during her time at Voice of OC, as well as other papers like the OC Register, was great.

One of her first comments was about the importance of being straight-forward:

“I’m an emotion on your sleeves kind of gal. If I have a complaint about something, I won’t hold back.”

— Sonya Quick, Voice of OC

She reportedly has not held back in the past, being responsible for manifestos that encouraged organizations to focus more on digital, and later mobile, reporting as those came into vogue (especially pertinent now, as she says that reporters should think with their phones first).

Yet, she also fielded a question from our Chapter President Harrison Faigen about how to not take editorial criticism too personally.

She said that taking things personally is not a problem unless it impedes your work, because the emotions show you care.

However, even more of an important point — and one that strangely echos sentiments I’ve gotten from my parents — was that the time to get concerned is when an editor does not read or critique your work.

The more effort they put into tearing apart your story, the more they care and believe you can be even better than you are.

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“Our goal is not to impact decisions, but to get people involved.”

A number of other topics were on the docket for our hour-long meeting:

  • She recommended hiring staff “by passion, not by skill,” as she herself did not know much about the digital world before jumping into it.
  • Her two major rules for creating good search engine optimization in stories were:
    • Don’t scam people. Ever.
    • Write content people care about, especially “guide-like content” that can be built-up over time. Much more engaging than daily event stories.
  • When making videos, she recommended editing them down to one minute each and focusing on pre-planning with storyboards to avoid overshooting.
  • While for-profit organizations often only look at whether a reporter’s work garners clicks, she said Voice of OC looks at overall impact through shares, comments and other social engagements.

Then, as any good editor would, she plugged a great piece published that morning with a juicy DUI scandal going on.

There were a few other tidbits that made me laugh throughout her talk.

For instance, when I asked her about dealing with vitriol in those previously noted engagements she said she has had to wade through the “Seventh Circle of Hell” looking at the OC Register comment section.

But the really important takeaway would have to be what she said of being a reporter, in reference to many college students with Communications degrees leaving the industry early, or not going into the industry at all:

“You work long hours, you get little money and you get shit on almost constantly. But it’s awesome! And you have an impact!”

— Sonya Quick, Voice of OC

If that isn’t true love for one’s occupation, I don’t know what is.

The Butterfly Effect

The Butterfly Effect

Remember yesterday when I was gung-ho about going to the DMV if for no other reason than to have something interesting for my blog?

Funny how naive I was in thinking that the DMV could offer any sort of interest.

To be fair, it’s not like I had a particularly negative experience there today — unless you count PTSD flashbacks to failed driving tests or the generally oppressive air of bureaucracy washing over hordes of upset numbers in the government’s labyrinthine system of rules and policy.

If anything, renewing my license was a quick and painless experience. The kind of trip through the DMV that left me saying-

-after I left, but would not have been my “fun activity” of choice over going to the class I missed.

Thus that did not blossom into a subject to fill my entire post. Nor did the lovely lunch I had with Mom afterwards, as much as I enjoyed it.

When I decided to scrap the idea, I half-considered writing about my unusual blog traffic today. Analytics are usually a fun subject for me, and for whatever reason a bunch of people looked at my blog today before I even wrote anything:

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The last big spike was my birthday.

However I don’t exactly have a reasonable way to explain why I got more traffic today than I have in recent days, so it would just be mindless babble.

… As though the rest of this wasn’t already mindless babble. I know, I can hear you all saying that to your screens amid a slow eye-roll.

I’ll get to the point.

I went in to CSUF for my late class, Comm Law. So far my favorite course of the semester because of the professor.

An example as to why: She overlaid a well-edited video of John Oliver’s Supreme Court dogs over the audio of a case we were covering in our homework.

Today’s conversation broached into SCOTUS decisions which have affected obscenity and porn laws. It was a conversation full of amazing conversations and references one would not expect to hear in a classroom.

One such conversation involving that innocuous fair use butterfly photo I used for my Featured Image.

I kid you not… It ties back to Pornhub.

I know, I know. When I made a half-hearted post joking about that Pornhub ad carved into a bathroom stall in the Education Building, I said I was at risk of becoming a shill for the pornography aggregate.

After the glowingly positive piece I wrote about their analytics a while back, I wouldn’t blame you for thinking my semi-rapid increase in smut-related posts was a problem.

However, the way I see it I’ve just found myself increasingly interested in Pornhub-related subjects specifically. As niche a wheelhouse as that may be.

While talking about porn in class, I specifically brought up the yearly Pornhub analytics in reference to her joking about the existance of fetish websites for everything. In response, she told us about a podcast which dives deep into the way Pornhub has changed our society — for better and worse.

As someone who drives long distances back-and-forth, I’m always on the lookout for new podcasts.

So even though she warned us that it gets depressing after a certain point, I was curious and downloaded all seven episodes of the series.

It’s called “The Butterfly Effect with Jon Ronson,” and I’ll recommend it at least based on the first episode.

That episode features interviews with the Belgian boy who brought the website into popular consciousness, as well as the technical guy from Canada who worked on things like search engine optimization and mobile user logistics.

With promise of going into all the nitty-gritty, uncomfortable stories about society changing, the challenges to that industry with a massive and free entity in their midst, and so forth.

If you’ve got the time for it, why not take a chance and listen through some niche podcast programming with me?

I, for one, am clearly excited enough about it to share if nothing else.

Featured Image courtesy of Charles J Sharp via Wikimedia Commons

That owl sure was superb

That owl sure was superb

Gotta ride that SEO wave, am I right?

I kid of course. Out of all the blog posts I’ve ever written, a football-related piece is far from the one I’m looking to blow out of the park.

It just so happens that the only thing I’ve done today beyond researching history for my novel is watch the Superb Owl. So as much as I could care less about football, it might as well serve some kind of grander purpose.

Even though that grander purpose was definitely not to get me more invested in the sport.

Because hoo boy, I’m not a fan and even I could tell that Super Bowl 53 was lame.

The game was tied up 3 – 3 from field goals alone until the fourth quarter. There the Patriots scored the first touchdown of the game and a subsequent second field goal to end things 13 – 3.

As much as I couldn’t care less, at the very least I figured I should root for the Rams considering they’re a Los Angeles team. It’s just too bad they lost after an excruciatingly boring game.

The commercials weren’t even that special, making it so the one reprieve from sportball didn’t balance out the boring game.

Probably the best spots were the brief Avengers: Endgame trailer right before the game started, the Bud Light commercial that turned out to be an ad for Game of Thrones in disguise (gotta give HBO a shout out for that majesty) and the Washington Post ad narrated by Tom Hanks toward the end.

As someone going into journalism I figure I should be happy about them spreading the good word, even if I do think it was a weird promotional gimmick with a whole story about the fact that they put out an ad in the first place?

But you know what. I’m at least a friendly acquaintance with Gene Park, who does social media stuff for the Washington Post, so I won’t complain about his business.

He’s very worth a follow. Just saying.

So okay. The game sucked. The ads sucked. What about the Maroon 5 halftime show? That had to be something good, right?

After all, the NFL was planning to do good on a petition for “Sweet Victory” from the Spongebob Squarepants episode “Band Geeks” to be played in honor of Stephen Hillenburg dying a few months ago.

They couldn’t have messed that up, right?

Well…

Let’s just say the concept was much better than the delivery.

Even I got in on the fun with my own hot take:

If anything, I suppose this was my favorite part of the Superb Owl this year. Never before have I been ‘invested’ in the game enough to watch it carefully and follow the Twitter reactions as a result.

We’re going to talk about it this week in my Gaming class, so I figured I should pay attention.

Seeing the Internet lose its mind over the Spongebob debacle and a select number of commercials was more fun than I’ve had on social media in a long time.

However, that wasn’t the most fun thing about the game.

That honor, of course, had to go to the feast:

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After a rough weekend, it was nice to take a little time to relax and pig out with lots of junk food.

Even if I’ll definitely have to hit the gym a few times this week to make up for it.

So anyway, that’s my sport-related content quota for the year. Anything else from here on out is pure overtime. Look forward to maybe that!

Featured Image courtesy of Paul Sableman via Wikimedia Commons

Blog Analytics

Blog Analytics

I’m sure it seems a bit narcissistic and self-serving to dedicate a whole post to my own blog’s analytics out of nowhere. Especially considering the last time I did this kind of thing when I hit 100 Twitter followers over the summer, I didn’t have 100 for that much longer.

By now I have some number fluctuating around 110 or so, to be fair.

But that’s beside the point. I assure you that narcissism has nothing to do with this.

If anything, to lampshade myself appropriately, this is just a result of having no idea what to talk about to fill today’s gap.

Otherwise my choices would have been the mandatory internship class orientation I attended today (but it was kind of a waste of time and I already complained about school this week), my fluctuating inner conflict over going to the gym tonight (I decided to just go tomorrow on account of my big lunch food coma™ (thanks Mimi) ) or Fire Emblem Heroes (except the new banner comes out tomorrow, so you’ll have to wait a day for that).

For the reasons I stipulated in the parenthesis up there, I decided not to go with any of the above.

However, while doing some soul-searching and just staring at my blog to try to figure out what I was in the mood to write, I came across something that piqued my interest. In traffic analytics, of all things.

I’ve talked about the analytics that WordPress offers briefly in the past, during my 2018 New Year’s Eve post. In that post I looked at the large overall increase in views from 2016 to 2017 when I got slightly more interested in writing blog stuff.

By the end of this year it’s going to be an even bigger story considering the inherent jump that came from me writing a post just about every day. I’ll get to that story in about a month.

Today, however, I’m looking at more of a small-scale moment in recent history. Recent history meaning approximately two days ago.

I’m sure you all remember the silly post I did with Alyson where we opened a stupid “Wreck it Ralph 2” toy in a faux box opening channel style. Had a lot of fun with that one, it was a goofy little experiment. The video part we made has 20 views on YouTube right now too, which is neat. Especially considering that’s about a third as many views as that Sonic on Apple T.V. video I made for the post of the same topic in July.

Boy I know I said this wasn’t a narcissistic, self-serving post but I sure am calling back to a lot of things, aren’t I?

ANYWAY, all of that was to set up the analytics I noticed from that toy opening post.

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That’s a hell of a sudden spike for that one post.

Sure, we can be cynical and talk about how that’s still only about 40 people when I on average reach about 20 people. But that’s still a 100 percent increase.

I don’t know, I think it’s pretty cool to see.

Plus while I was looking at that, I happened to also briefly look back at the ‘countries’ tab of the analytics. Aly told me she let her friends know that we shot a stupid video, so I wanted to see if it was purely a U.S. demographic that picked up on the post.

What I found was that as of, say, 7:30 p.m. on Nov. 20, 2018, here was the spread of people visiting my blog:

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Mostly the U.S., as I would have thought. But also Taiwan and France!

Don’t know who’s out there reading this blog in Taiwan and France, but I’d be very interested to know how you all perceive the mad ramblings I embark on.

Oh, but that’s not all folks. I didn’t just look at today’s visitation statistics.

I looked at an entire week’s worth:

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Check out the diverse spread of yellow. I know those are just one or two people compared to the 81 individuals in America that came in over the last week, but still.

The fact that a stupid, silly blog some college student in Redondo Beach, California rambles into on a whim can reach this kind of international audience continues to astound me. It’s probably the only thing that has really, truly made me care about things like analytics and search engine optimization.

Everything I do on the old blog here I do for me. But seeing the kind of reach my personal business has is just incredible.

…

Gosh that definitely came out sounding self-serving again didn’t it?

I’m just going to cut my losses and leave things there. Look forward to tomorrow when I write about Fire Emblem again and probably kill all interest in anyone coming back!