Tag: Silicon Valley

Industrial aesthetic in Culver City

Industrial aesthetic in Culver City

If you’ve been around my blog long enough, you know I have a thing for interesting architecture and industrial design when I see it.

The prior was on full display when I went to Pasadena City College for one of my sister’s auditions, while the latter was best seen with this weird and pointless piece about hedges around lumber yards.

You know that one was early in my ‘write every day’ commitment because of how picture-less it is despite the visual topic.

It was also my first mention of Wizard of Legend, which is neat considering I’ve gotten into playing it recently!

Not the point.

The point is, those related interests converged today as I joined a few other members of the Gladeo team for a video shoot at the Dentsu Aegis Network office in Culver City.

Dentsu is a digital marketing group that helps advertising firms secure locations for their product.

Or at least, that’s how I understand it. To be honest I was somewhat disconnected from the filming process because our conference room was so small that I couldn’t watch my on-air reporter Katelyn do her stuff without being in the shot.

I did carry camera equipment, and help craft the video’s message while laying out fair use policies using my Comm Law knowledge during our break — over a delicious pork belly grilled cheese.

Speaking of, the Rice Balls of Fire food truck was a strange combination of Korean, Japanese and high school cafeteria. But it was delicious. So there’s a plug.

But I’m not here to plug food trucks. If my Featured Image didn’t make it clear, I’m here to talk about the bizarre and interesting office!

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Get this. You have a marketing group on the fifth floor of a building that intentionally looks half-finished. It’s a totally open floor plan with few offices and conference rooms (much like Fandango). From the ground you can only access the area with a key card, but if you park in the adjacent structure you can simply walk across a bridge and enter.

A bridge that wobbles in the wind. Very disconcerting when six people simultaneously figured that out while carrying rented camera equipment.

Oh and there are games scattered all over the room, from giant Jenga to foosball.

Though my favorite was this giant chessboard in the courtyard outside:

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The outside area also had furniture scattered everywhere, with different areas labeled after interior rooms. The living room, family room, etc. Pretty weird.

But wait, there’s more.

Overlooking the space was a second story balcony, on which I found this cheeky little blue bomber surveying the scene:

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Reminds me of my SSBCU post from yesterday.

Apparently Dentsu worked with Capcom on getting a Mega Man cartoon series put out in the West.

Which is great, because context makes everything better.

… Though I would have been okay just assuming someone in the office is a huge dork.

This place probably has the most Silicon Valley mentality I’ve ever seen. Considering it’s a business focused on digital marketing I suppose this makes sense, though it was still kind of weird seeing it in Culver City of all places.

That said, I’m not sure I would be too opposed to working there. It’s a nice space, even if open floor plans are still a weird concept to me.

And that’s about that. I wanted to end on a photo of the Gladeo folks together, but they have not been posted.

So instead you’re getting this awkward, stilted cut-off.

What it’s like to live in California

What it’s like to live in California

Being a connoisseur of popular culture that often turns a self-reflective mirror on the land of its origin — Hollywood and California as a whole, I’ve heard every joke about the Golden State.

I know all about the country’s perception that CA is a safe haven for crazy health-nut vegans, sunrise surfers-turned-CEOs, nerdy tech moguls living life in their slide-filled Silicon Valley offices and high-price juice shops, stoners riding skateboards down the beach promenade and, of course, fashion-conscious movie stars making the exact same schlock which perpetuates these views.

When they aren’t starring in Marvel films.

Well I’m here to report that all of these stereotypes are, in fact…

Entirely correct.

Even as a 21-year-old native to the west coast, I’ve never quite been in a place that screams ‘California liberal kookiness’ quite as much as Lazy Acres Natural Market.

This place is a Whole Foods-esque supermarket born and raised right here in the Golden State, and I swear it’s the one place you need to bring anybody from a fly-over state to assure them that everything the T.V. says about California is true.

So first off, most of the products are the kind of low-everything, non-GMO, gluten-free products you’d expect to see.

My favorites were these knock-off versions of popular candies

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Sour Blast Buddies, Sweet Fish and… Gummy Bears. Not trademarked I guess?

However, it’s much more fun to look at some of the individual portions of the store beyond generally ‘normal’ things like rows of fruit or 20 bottled water brands.

For instance this chain-specific juice bar/coffee shop:

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Or this absolutely massive collection of nuts:

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Every creed of nut is in this store. I didn’t know there were this many kinds of nuts!

I also didn’t know I could say nut this many times in one place without bursting into laughter.

Maybe the laughter was suppressed by trying to figure out this bizarre self-filling water station:

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Because you know. When I’m looking for “deionized” or “high pH alkaline” water, I want to go to my local supermarket and fill up a jug using a machine that looks like a mutated soda or ice cream dispenser.

That’s definitely one of the weirder things here.

Slightly less weird, but also very Californian, is the fresh sushi bar:

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A sushi bar in the middle of the supermarket.

Sure, why not.

That sushi bar is actually a part of the larger ‘kitchen’ section of the store, where they also sell sandwiches and salad bars full of hot food like mac n’ cheese. Right next to some cafeteria tables and a private room where cooking classes are held.

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Oh but don’t worry, ladies and gentlemen, I saved the best for last.

After everything I’ve shown you, is there any part of a supermarket you think Lazy Acres is missing? Merchandise to show the world you belong to their unique brand, perhaps?

Well yes, that exists.

An Instagram account?

Wouldn’t be a hipster, vegan supermarket without letting fans interact with overproduced brand advertisements over social media.

Or maybe, just maybe…

You think they’re missing a massive beehive right in the middle of the store.

Well, if you thought so, you’d be wrong.

Because they already have it:

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Not the Bees!

Look, I’ll be honest with all of you right now. When this place opened up in the shopping center over by my house, I didn’t have a particular desire to go in. We only happened to be there tonight to buy dinner.

Looked a little bougie. Real expensive, healthy supermarkets aren’t exactly uncommon in California, so I’d seen plenty and didn’t expect much.

But when I saw a god damn case full of bees in the middle of the store? I lost my mind.

Why would anyone want to go to this place for a second time after they find out there’s an actual, legitimate chance for bees to be released on an unsuspecting urban population in the middle of an enclosed space?

It’s just wild.

If nothing else, I can complement Lazy Acres for having nice counters around the edges. The meat, seafood and bakery sections all had good selections:

Plus I got a really nice meal out of the kitchen area!

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Yet unfortunately, alongside the craziness of the bees, it also introduced me to this monstrosity…

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So I’m pretty sure everything balances out and I will never go back to this crazy place.

California hath bested me.