Today I had the chance to visit the office of the L.A. Weekly in Culver City. I know the publisher, Mathew Cooperstein, because he’s the father of one of my younger sister’s good friends, so we’ve been talking about the possibility of my coming over to tour their office for some time. With Spring Break this week, everything just so happened to line up perfectly for me to check the place out, and I’m really glad I finally got to do it.
Not only did I get to tour the office, which is housed in a pretty awesome looking building as I’m sure you can see in the featured image I have above, I also had the chance to sit down and chat with both Coop and the L.A. Weekly’s Managing Editor Drew Tewksbury. Both of them were really receptive and nice, and it was great to be able to swap stories and get some advice from people who have been entrenched in the news industry longer than I have.
Drew and I talked more about the writing side of things, both for short-form daily (or in their case, weekly and heavily online-based) reporting and for deeper investigative stories. Meanwhile, Coop talked with me more about the advertorial side and about things like community outreach, audience demographics and search engine optimization.
While I was at the office, I also picked up a couple copies of their two most recent publications: A regular issue with the cover story about deportees sent to Tijuana and their special 99 Essential Restaurants issue.
All-in-all I had a great time going to the L.A. Weekly, and I’d love to get the opportunity to go again one day.