Tag: Brand

A family tradition

A family tradition

Many years ago, my Mom helped Alyson and I create a special gift for Dad.

We went to Color Me Mine, a chain of shops for the commercial buying and painting of porcelain goods ranging from dinnerware to sculptures of robots and dragons that are put through a kiln on-site.

In my experience it’s a popular suburban activity for kids with vague creative aspirations and too much energy to burn. The Rochlin family has made its fair share of goods there, which is another subject I may have to circle back to one day.

All those years ago, Aly and I made Dad a mug with our little baby handprints on it.

The gift was very well received and used for years. But… That mug in the Featured Image isn’t the original piece.

That first mug actually broke through a heartbreaking turn of events.

So in 2005, we made him a replacement mug:

The 2005 mug continues to be used and has held together relatively well over nearly 15 years.

But now it’s starting to crack.

That mortality was the subject of a recent joke from Dad which got our gears turning. We figured it would be as good a time as any to continue this family tradition by making him a new handprint mug for Father’s Day.

Here we are last Wednesday getting our hands all dirty.

IMG_3075

Unfortunately the idea was a bit spur of the moment, so the mug wasn’t finished in time for us to hand it off before all the Grandpa Joe and pasta-making stuff happened.

I was able to pivot our time out into a fun little Tweet about Jamba Juice. It was meant to simply cover our tracks, but a few days later grew into something more.

Yeah.

Shout out to that social media person for having a bit of fun with us. I’m usually cynical about that kind of brand interaction, but it’s kind of cool to actually see it happen.

Today we were finally able to pick up the mug — and a little more Jamba Juice, but I didn’t want to push my luck by grasping desperately for further social media clout.

Here are the fruits of our labor:

The end product is perhaps messier overall, but that’s what happens when you decide to color everything instead of leaving a large portion of the body white.

Personally I think the brushstrokes are indicative of the energy we put in.

Even if I’m less enamored with my handprint, because at this point it’s big enough that I struggled to fit the whole thing.

But that said I hope Dad will be happy with the gift.

Because you know. He’s not home from work at the time that I’m writing this. So I don’t actually know how he’s going to react. And I’ll be telling him not to read this until he gets home later.

It’s like you all get to be in on a little secret. Hopefully you enjoyed the brief glimpse at part of my family history!

What it’s like to live in California

What it’s like to live in California

Being a connoisseur of popular culture that often turns a self-reflective mirror on the land of its origin — Hollywood and California as a whole, I’ve heard every joke about the Golden State.

I know all about the country’s perception that CA is a safe haven for crazy health-nut vegans, sunrise surfers-turned-CEOs, nerdy tech moguls living life in their slide-filled Silicon Valley offices and high-price juice shops, stoners riding skateboards down the beach promenade and, of course, fashion-conscious movie stars making the exact same schlock which perpetuates these views.

When they aren’t starring in Marvel films.

Well I’m here to report that all of these stereotypes are, in fact…

Entirely correct.

Even as a 21-year-old native to the west coast, I’ve never quite been in a place that screams ‘California liberal kookiness’ quite as much as Lazy Acres Natural Market.

This place is a Whole Foods-esque supermarket born and raised right here in the Golden State, and I swear it’s the one place you need to bring anybody from a fly-over state to assure them that everything the T.V. says about California is true.

So first off, most of the products are the kind of low-everything, non-GMO, gluten-free products you’d expect to see.

My favorites were these knock-off versions of popular candies

IMG_2038
Sour Blast Buddies, Sweet Fish and… Gummy Bears. Not trademarked I guess?

However, it’s much more fun to look at some of the individual portions of the store beyond generally ‘normal’ things like rows of fruit or 20 bottled water brands.

For instance this chain-specific juice bar/coffee shop:

IMG_2043

Or this absolutely massive collection of nuts:

IMG_2036

Every creed of nut is in this store. I didn’t know there were this many kinds of nuts!

I also didn’t know I could say nut this many times in one place without bursting into laughter.

Maybe the laughter was suppressed by trying to figure out this bizarre self-filling water station:

IMG_2035

Because you know. When I’m looking for “deionized” or “high pH alkaline” water, I want to go to my local supermarket and fill up a jug using a machine that looks like a mutated soda or ice cream dispenser.

That’s definitely one of the weirder things here.

Slightly less weird, but also very Californian, is the fresh sushi bar:

IMG_2041

A sushi bar in the middle of the supermarket.

Sure, why not.

That sushi bar is actually a part of the larger ‘kitchen’ section of the store, where they also sell sandwiches and salad bars full of hot food like mac n’ cheese. Right next to some cafeteria tables and a private room where cooking classes are held.

IMG_2042

Oh but don’t worry, ladies and gentlemen, I saved the best for last.

After everything I’ve shown you, is there any part of a supermarket you think Lazy Acres is missing? Merchandise to show the world you belong to their unique brand, perhaps?

Well yes, that exists.

An Instagram account?

Wouldn’t be a hipster, vegan supermarket without letting fans interact with overproduced brand advertisements over social media.

Or maybe, just maybe…

You think they’re missing a massive beehive right in the middle of the store.

Well, if you thought so, you’d be wrong.

Because they already have it:

IMG_2033

IMG_2034
Not the Bees!

Look, I’ll be honest with all of you right now. When this place opened up in the shopping center over by my house, I didn’t have a particular desire to go in. We only happened to be there tonight to buy dinner.

Looked a little bougie. Real expensive, healthy supermarkets aren’t exactly uncommon in California, so I’d seen plenty and didn’t expect much.

But when I saw a god damn case full of bees in the middle of the store? I lost my mind.

Why would anyone want to go to this place for a second time after they find out there’s an actual, legitimate chance for bees to be released on an unsuspecting urban population in the middle of an enclosed space?

It’s just wild.

If nothing else, I can complement Lazy Acres for having nice counters around the edges. The meat, seafood and bakery sections all had good selections:

Plus I got a really nice meal out of the kitchen area!

IMG_2048

Yet unfortunately, alongside the craziness of the bees, it also introduced me to this monstrosity…

IMG_2045

So I’m pretty sure everything balances out and I will never go back to this crazy place.

California hath bested me.