Tag: Advertisement

Puzzling

Puzzling

Have you ever had the desire to play a puzzle game?

There are many varieties to get hooked on. Some of the most popular are grid-based matching games like Bejeweled or Candy Crush; fast-paced luck and skill games like Tetris or Puyo Puyo; and logic-driven games like Sudoku or crossword puzzles.

I like myself some Tetris and played Pokémon Shuffle for a long time, but my puzzle game crack is undoubtedly Picross.

Or Nonogram. Or Griddlers. Or whatever other term exists for the game.

Picross is similar to Sudoku, but moves its numbers outside of the grid so that each puzzle is filled with colored squares.

A-sample-nonogram-puzzle-The-objective-of-nonograms-is-starting-with-a-blank-board-see.png
Via Research Gate

The numbers indicate how many squares are filled in and in what order, with blanks required between each separate number’s filled squares.

It’s somewhat complicated to explain without playing. If you’re interested in trying the game, there are plenty of free online versions available.

I personally discovered Picross years ago with:

IMG_3130
Because I’m nothing if not a shill for Pokémon spin-off games.

In the 3DS’s Pokémon Picross, every puzzle creates a different Pokémon.

There were only about 300, and the game had a number of other restrictions including a stamina bar that depleted for each square filled and the requirement for an obscene amount of in-game currency (calls Picrites) to buy upgrades and access new areas.

Both of which were obvious ways to “encourage” spending money.

Even so I fully completed all of the Pokémon puzzles.

IMG_3131

And the Omega Ruby/Alpha Sapphire tie-in Primal Reversion murals.

The game featured a daily challenge to gain meager amounts of Picrites for players who did not want to spend money, and I opened that sucked up every day for months to get enough.

It was worth it for me. Not only was Picross incredibly relaxing, but I wanted to see all of the Pokémon — including Mega Evolutions and Legendaries.

IMG_3134

They had different skills based on their typing to help players complete puzzles faster. A neat idea that kept me coming back.

At the end I gave up on Pokémon Picross when it wanted me to enter the “Alt-World,” which cost 300 Picrites and used a weird mechanic I could never understand.

Didn’t think much of Picross for a couple years after.

Then I watched SpikeVegeta‘s 2018 run of Donkey Kong Country: Tropical Freeze for GDQx. He played Picross during some technical difficulties and gave me a strong urge to join in.

But I didn’t want to buy a game for the Switch. Or bother with Alt-World stuff in Pokémon Picross.

So I turned to the iPhone app store.

My first attempt was a game simply called Nonogram.

img_3140.png

This version is good for quick games. You pick a difficulty level and solve one puzzle. Lather, rinse, repeat.

The puzzles themselves were fine, but the game had issues. First, it gives you three incorrect moves before prematurely ending the session. Second, you cannot re-examine the puzzles you complete or use them in any significant way.

That second point sounds like a nitpick born out of high expectations from Pokémon Picross… And it is.

But the second game I found did fill that niche.

IMG_3141

Picture Cross is a Picross game with amazingly worthwhile art direction. The sprites used for menus and worlds are insanely detailed and charmingly reminiscent of the Habbo social networking site.

IMG_3142

Each world has a large amount of puzzles that cover up an image you slowly reveal.

Puzzles will often depict the objects they are covering up and can be re-completed, giving them a bit more value in my book.

So far I’m about 50 puzzles into the first of 12 maps, fueled by a combination of my feverish Picross addiction and other completion-driving elements like achievements.

IMG_3149

It also helps that the puzzles look pretty good while varying in difficulty.

I really only have a few problems with Picture Cross.

First, the fact that it’s absolutely chock full of advertisements. The game’s free so I can’t complain, but they are long and show up after every puzzle. They’re also often necessary to view if you want to collect more tokens.

Speaking of: Tokens (the game’s main microtransactions) are required to unlock new puzzles. Players can hold 10 tokens that individually recharge every five minutes as a baseline, and more can be gathered via advertisements or awarded after a puzzle.

So far I haven’t run into any problems collecting tokens, but I can foresee Pokémon Picross levels of daily grinding in my future.

Picture Cross also falls behind Nonogram in at least one major category. Nonogram crosses out each individual number in a row or column as they are placed:

IMG_3139
See the six on the fourth column.

Only entire rows are blacked out in Picture Cross, which can make things harder to track on a number-by-number level.

Frankly all of those are relatively minor complains to me. I enjoy the game a lot, and I can see it being a nice brain-teasing time-killer.

Plus… Downloading the game gave me stickers in iMessage based on its cute sprites.

IMG_3129

So I’d wager it’s worth every cent I didn’t pay.

Industrial aesthetic in Culver City

Industrial aesthetic in Culver City

If you’ve been around my blog long enough, you know I have a thing for interesting architecture and industrial design when I see it.

The prior was on full display when I went to Pasadena City College for one of my sister’s auditions, while the latter was best seen with this weird and pointless piece about hedges around lumber yards.

You know that one was early in my ‘write every day’ commitment because of how picture-less it is despite the visual topic.

It was also my first mention of Wizard of Legend, which is neat considering I’ve gotten into playing it recently!

Not the point.

The point is, those related interests converged today as I joined a few other members of the Gladeo team for a video shoot at the Dentsu Aegis Network office in Culver City.

Dentsu is a digital marketing group that helps advertising firms secure locations for their product.

Or at least, that’s how I understand it. To be honest I was somewhat disconnected from the filming process because our conference room was so small that I couldn’t watch my on-air reporter Katelyn do her stuff without being in the shot.

I did carry camera equipment, and help craft the video’s message while laying out fair use policies using my Comm Law knowledge during our break — over a delicious pork belly grilled cheese.

Speaking of, the Rice Balls of Fire food truck was a strange combination of Korean, Japanese and high school cafeteria. But it was delicious. So there’s a plug.

But I’m not here to plug food trucks. If my Featured Image didn’t make it clear, I’m here to talk about the bizarre and interesting office!

IMG_2641

Get this. You have a marketing group on the fifth floor of a building that intentionally looks half-finished. It’s a totally open floor plan with few offices and conference rooms (much like Fandango). From the ground you can only access the area with a key card, but if you park in the adjacent structure you can simply walk across a bridge and enter.

A bridge that wobbles in the wind. Very disconcerting when six people simultaneously figured that out while carrying rented camera equipment.

Oh and there are games scattered all over the room, from giant Jenga to foosball.

Though my favorite was this giant chessboard in the courtyard outside:

IMG_2640

The outside area also had furniture scattered everywhere, with different areas labeled after interior rooms. The living room, family room, etc. Pretty weird.

But wait, there’s more.

Overlooking the space was a second story balcony, on which I found this cheeky little blue bomber surveying the scene:

IMG_2642
Reminds me of my SSBCU post from yesterday.

Apparently Dentsu worked with Capcom on getting a Mega Man cartoon series put out in the West.

Which is great, because context makes everything better.

… Though I would have been okay just assuming someone in the office is a huge dork.

This place probably has the most Silicon Valley mentality I’ve ever seen. Considering it’s a business focused on digital marketing I suppose this makes sense, though it was still kind of weird seeing it in Culver City of all places.

That said, I’m not sure I would be too opposed to working there. It’s a nice space, even if open floor plans are still a weird concept to me.

And that’s about that. I wanted to end on a photo of the Gladeo folks together, but they have not been posted.

So instead you’re getting this awkward, stilted cut-off.

That owl sure was superb

That owl sure was superb

Gotta ride that SEO wave, am I right?

I kid of course. Out of all the blog posts I’ve ever written, a football-related piece is far from the one I’m looking to blow out of the park.

It just so happens that the only thing I’ve done today beyond researching history for my novel is watch the Superb Owl. So as much as I could care less about football, it might as well serve some kind of grander purpose.

Even though that grander purpose was definitely not to get me more invested in the sport.

Because hoo boy, I’m not a fan and even I could tell that Super Bowl 53 was lame.

The game was tied up 3 – 3 from field goals alone until the fourth quarter. There the Patriots scored the first touchdown of the game and a subsequent second field goal to end things 13 – 3.

As much as I couldn’t care less, at the very least I figured I should root for the Rams considering they’re a Los Angeles team. It’s just too bad they lost after an excruciatingly boring game.

The commercials weren’t even that special, making it so the one reprieve from sportball didn’t balance out the boring game.

Probably the best spots were the brief Avengers: Endgame trailer right before the game started, the Bud Light commercial that turned out to be an ad for Game of Thrones in disguise (gotta give HBO a shout out for that majesty) and the Washington Post ad narrated by Tom Hanks toward the end.

As someone going into journalism I figure I should be happy about them spreading the good word, even if I do think it was a weird promotional gimmick with a whole story about the fact that they put out an ad in the first place?

But you know what. I’m at least a friendly acquaintance with Gene Park, who does social media stuff for the Washington Post, so I won’t complain about his business.

He’s very worth a follow. Just saying.

So okay. The game sucked. The ads sucked. What about the Maroon 5 halftime show? That had to be something good, right?

After all, the NFL was planning to do good on a petition for “Sweet Victory” from the Spongebob Squarepants episode “Band Geeks” to be played in honor of Stephen Hillenburg dying a few months ago.

They couldn’t have messed that up, right?

Well…

Let’s just say the concept was much better than the delivery.

Even I got in on the fun with my own hot take:

If anything, I suppose this was my favorite part of the Superb Owl this year. Never before have I been ‘invested’ in the game enough to watch it carefully and follow the Twitter reactions as a result.

We’re going to talk about it this week in my Gaming class, so I figured I should pay attention.

Seeing the Internet lose its mind over the Spongebob debacle and a select number of commercials was more fun than I’ve had on social media in a long time.

However, that wasn’t the most fun thing about the game.

That honor, of course, had to go to the feast:

IMG_1967

After a rough weekend, it was nice to take a little time to relax and pig out with lots of junk food.

Even if I’ll definitely have to hit the gym a few times this week to make up for it.

So anyway, that’s my sport-related content quota for the year. Anything else from here on out is pure overtime. Look forward to maybe that!


Featured Image courtesy of Paul Sableman via Wikimedia Commons

When did we start labeling ingredients?

When did we start labeling ingredients?

A few weeks back I talked about the essay I was going to have to write for my Visual Communications class.

I’m sure if you follow my posts regularly you remember this one. My little laugh at the 1950s era advertising we could choose to analyze.

In that case I’m sure you also remember that I decided to go with this 7-Up ad.

Boy is it more and more beautiful every time I see it.

I bring up the subject again because I started to work on the actual paper itself yesterday evening and already the damn thing has taken me down a bizarre rabbit hole.

A rabbit hole that, in all honesty, is pretty interesting. If you ask me at least.

Here’s some more in-depth context before I get into that branch of my research. The content requirements for the essay are relatively straight forward. We simply have to examine the image we chose from the six perspectives that were elaborated in earlier in the semester:

  1. Personal — Our gut reactions to the image.
  2. Historical — How the context of the time shaped the image.
  3. Technical — What techniques and elements went into creating the image.
  4. Ethical — Would ethical philosophers find the creation or use of the image justified?
  5. Cultural — What symbols can be found in the image that relate it to the culture of the time.
  6. Critical — Taking a second, more objective look at the image now that all of the analysis isdone to see how thoughts and opinions might have changed.

My deep dive began as I broached into the historical aspects of the advertisement.

Most of the analysis was easy enough. The ad comes from the 1950s, so there was plenty to discuss as far as the post-war economic boom and opening stages of the Cold War went. Both contributed to the development of a middle class American ‘nuclear family’ that in many ways became dependent on purchasing power to show their status and connection to the mainstream culture.

What I looked into had nothing to do with that overall historical context. Instead it came from pinpointing a very specific part of the advertisement.

In the lower right-hand corner there’s a block of text which, among other things, tries to convince new parents to feed their babies a “wholesome” mix of 7-Up and milk.

More important to point out for my purposes is the section where the advertisers tell readers that they have all the ingredients in 7-Up listed on the bottle — despite the fact that it was not required.

When I read that I stared at the screen for a moment mulling things over. Were food labels not required in the 1950s? There was a Food and Drug Administration overlooking those matters at that point in time, wasn’t there?

It was a bit of a tangent, sure, but if I found the idea so interesting it seemed like a good research avenue to go down.

… Only in part because I needed a few more sources to fit the requirement and some U.S. government resources seemed official enough to justify using. I promise.

I found that, yes, the FDA did exist prior to the publication of this 7-Up advertisement. The FDA came into place alongside the passage of the Pure Food and Drugs Act in 1906 according to the horse’s mouth.

However, labels on food like you see required today, with their widely enumerated requirements that are stipulated upon in this most recent FDA Food Labeling Guide from 2013, were not required until the passage of the Nutrition Labeling and Education Act (NLEA). Prior to that, listing things like ingredients and nutritional information of food product labels were purely voluntary.

So it seems like the 7-Up people were right in congratulating themselves for posting that kind of information on their product in the 1950s.

But in that case, just when did it become a requirement for everyone?

Diving a little deeper into the subject I came across this discussion of the history behind nutritional labeling on the National Center for Biotechnical Information’s website. As a subset of the U.S. National Library of Medicine, I figure they’re a pretty reputable source.

According to this source, the NLEA wasn’t officially passed until November 1990.

That’s almost 90 years after the FDA first came into being. It’s astounding to me that it took that long to get this kind of legislation passed!

Perhaps that’s hindsight bias in some respect. Food labels are so ubiquitous in the 21st century, and they’re the butt of so many jokes about GMOs and fake ingredients, that it’s hard to imagine a time they weren’t in use.

To think that time was just a few short decades ago…

Humans are pretty crazy, huh?

Hitting the books, hitting the sauce

I was a little lukewarm about writing something for the ol’ blog today. Pretty much my whole arc of experiences has included doing homework and recovering from staying up so late to watch the 18 inning Dodgers/Red Sox game last night.

Because yeah, I watch sports once in a while. Luckily I just happened to be watching a sport when a record-breaking game did its thing.

But even if I like baseball more than pretty much any other sport, I don’t think I can write about that for extended periods of time.

Pretty much why I’m not a sports writer.

In terms of homework, I did an assignment about infographics for my Visual Communications class, read a few pieces on the McLean v. Arkansas Board of Education court case for my Evolution and Creation class, sent out some emails to professors (alongside some work emails for Gladeo) and spent some time trying to come up with a title for my Honors project.

None of that felt particularly enlightening to write about here, though.

So my only other real option was possibly writing about the fact that I’m going to be getting an award real soon as I found out via Twitter and the Daily Titan advisor Bonnie yesterday.

Yet even there it doesn’t feel like the right time to go around and say ‘hey go check out the thing that’s getting an award.’ I’ll probably do that around the time when I actually go to an awards ceremony.

Assuming that’s a thing that will happen sometime soon.

With all those dead ends in mind, I took a break, ate some food, went to the gym and showered. As always, going to the gym seemed to spark some inspiration on what to write.

Guess I’m as much of a proponent of the gym being a good chance to relax and clear your thoughts as anyone now? For as weird as that is to say.

But to be fair, it wasn’t actually the exercise itself that brought about some inspiration. Rather it was the homework that I continued to do while I was power walking on a treadmill.

Because you know. I’m lame like that.

One assignment I’ve been pushing off is picking an image to examine for my Visual Comm class’s final paper. The professor gave us a pre-determined list so I had to pick something off of it. While looking through the list of images at the gym, I stumbled across this gem that will definitely be what I write my paper on:

img_1339

Just look at this 1950s 7-Up ad. It’s phenomenal. I’m not even sure where to begin talking about it.

Actually that’s not true, the obvious place to start is with the giant baby, an 11-month-old kid drinking a soda bottle as though it were milk. Not only is it a funny image, but it’s also a pretty striking one thanks to the color contrast.

Oh but that’s not all. I hope you read through the text on this sucker too, because if you did I’m sure you’ll see why I love it so much.

First off there’s an ad for a totally different T.V. show just slapped in next to the baby’s arm for some reason.

Then on the bottom-left corner, where the bottle is among a collection of other children’s toys, the advertisers recommend you “avoid imitations,” completely lacking the foresight to know that in the future everyone just calls everything of that nature Sprite anyway.

But most important is the larger block of text which advocates for, and I quote, “Add(ing) 7-Up to the (toddler’s) milk in equal parts” because it’s a “wholesome combination.”

That’s fucking astounding in just how genuine they are in advocating such a disgusting act for new mothers to immediately get their children hooked on shitty flavored carbonation water.

And I absolutely love it.

It’s just such a product of its time that I’m actually really looking forward to writing about the image for my essay. So much so that I thought it would be worth writing my blog post today about it so I can spread the gospel to you, my loving readers.

As an additional note, I did also want to point out that if I wasn’t picking the 7-Up ad, I would have gone with this ad for fancy ties:

img_1340

I don’t think I really need to say why. Just the idea that getting a nice tie is justification for obscene misogyny (and making your wife love that same misogyny because it’s a ‘man’s world’) is such a great little time capsule.

Plus there probably would have been a lot to say about exactly what the implications are when you have your wife get down on her knees for something as innocuous as handing off breakfast in bed.

Because come on, look at his face. You know what he’s thinking.

But I digress, because soda baby spoke to me way more and I’m going with it.


P.S. — Just consider this post an open call for any other crazy old ads that could never have been made today with this kind of 50s aesthetic, because I think they’re amazing and would love to see more. Kay? Thanks.

The prophesied social media expansion

At this point, making new social media accounts really just feels like I’m splitting my soul into more horcruxes.

Yeah as a bunch of my friends have likely now noticed, I made myself an Instagram account today. Deep down it hurts to have further compromised my anti-social media stance of personal morality…

But my boss at Gladeo asked if she could tag me in something on the platform today.

I couldn’t just say no to Michelle, especially after she and her sisters threw us Gladeo Leaguers such a lovely party up at their home in Topanga Canyon yesterday.

Which, as a side note, is why I didn’t have a blog post yesterday. Was busy having some great food, meeting a bunch of folks who I’ve only heard of/met online, and enjoying the view:

img_1200

Talk about a backyard, am I right?

So yeah… I’ve got an Instagram now. I guess I’ve been meaning to make one for some time considering it’s supposedly a good resource for work-related things. But I’ve been putting it off as long as possible, so for right now it feels like a defeat.

I don’t think I’m going to be using it for too much at the moment. Not even sure if I want to put these blog posts up there, seems like that would be an odd billboard to advertise them on.

Except I might be totally lying and do that later, since I only really use my other social media accounts to advertise this stuff as is.

Who knows?

I don’t know, man! Having new social media things to focus on is always weird and stressful for me, so I’m going to need some time to get used to it. It’s already kind of stressing me out when I flip between Facebook, Twitter and Instagram all within a few seconds of each other looking for updates.

Plus, the color contrast that now exists in my phone’s social media folder doesn’t help.

img_1205

Why did you have to be a not cool color like everyone else, Instagram. Who died and made you in charge of fancy reds and oranges and purples?

God look at me, yelling at an app on my phone over text. Clearly this is going to be a mistake.

At least until I get past this period of following everyone I know and watching them follow me back in somewhat equal droves. That’s where all of the current frequent little alerts are coming from.

Ah well. I guess while I’m here I can slip in some brief other bits of news that don’t necessarily require another full space to occupy.

For instance, my car is all better! That was the catalyst of my angry, venting post the other day so I think it’s worth saying that that’s doing well now. We got the steering wheel readjusted and I can actually drive it now.

Which means I can go to school and not have to worry about the stress of car troubles on top of everything else. Considering I have a lot of other stressors between an exam and another essay to write for the beginning of this week, I can’t complain about getting that done.

Might I add that it’s amazing to me how that stupid little rant that lasted 300 words and didn’t mean much of anything to me got more likes on this blog than anything I’d written for two weeks prior? You continue to astound me, Internet.

Also, in other news, we’re throwing my Mom’s official birthday party tonight.

fb3a36fd-542f-4ba2-97fe-afb503e1a8f7-48807-0000312aac0ad95d_file

Spent a lot of time making the house all fancy for it, so I figured it was worth mentioning. Alongside a second happy birthday shout out for her, of course.

Hopefully all the drunk adults stomping around upstairs won’t make it too much harder to do my assignments considering all of my teachers decided to screw me over the same weekend that we’d been planning this event to happen on for weeks now.

But I digress.

Because I think that’s all I wanted to touch on right now.

So, wish me luck not going too crazy and succumbing to the power of a child wizard prodigy with all these extra horcruxes laying about.

If you want to follow me on Instagram, here’s your chance:

img_1203
Got myself that cute grandma pic for my profile.

Like I said, not sure what’s going to be going down there just yet. But it could wind up being genuinely important work stuff on occasion.

Might be worth a visit just for that.