I was a little lukewarm about writing something for the ol’ blog today. Pretty much my whole arc of experiences has included doing homework and recovering from staying up so late to watch the 18 inning Dodgers/Red Sox game last night.
Because yeah, I watch sports once in a while. Luckily I just happened to be watching a sport when a record-breaking game did its thing.
But even if I like baseball more than pretty much any other sport, I don’t think I can write about that for extended periods of time.
Pretty much why I’m not a sports writer.
In terms of homework, I did an assignment about infographics for my Visual Communications class, read a few pieces on the McLean v. Arkansas Board of Education court case for my Evolution and Creation class, sent out some emails to professors (alongside some work emails for Gladeo) and spent some time trying to come up with a title for my Honors project.
None of that felt particularly enlightening to write about here, though.
So my only other real option was possibly writing about the fact that I’m going to be getting an award real soon as I found out via Twitter and the Daily Titan advisor Bonnie yesterday.
Yet even there it doesn’t feel like the right time to go around and say ‘hey go check out the thing that’s getting an award.’ I’ll probably do that around the time when I actually go to an awards ceremony.
Assuming that’s a thing that will happen sometime soon.
With all those dead ends in mind, I took a break, ate some food, went to the gym and showered. As always, going to the gym seemed to spark some inspiration on what to write.
Guess I’m as much of a proponent of the gym being a good chance to relax and clear your thoughts as anyone now? For as weird as that is to say.
But to be fair, it wasn’t actually the exercise itself that brought about some inspiration. Rather it was the homework that I continued to do while I was power walking on a treadmill.
Because you know. I’m lame like that.
One assignment I’ve been pushing off is picking an image to examine for my Visual Comm class’s final paper. The professor gave us a pre-determined list so I had to pick something off of it. While looking through the list of images at the gym, I stumbled across this gem that will definitely be what I write my paper on:
Just look at this 1950s 7-Up ad. It’s phenomenal. I’m not even sure where to begin talking about it.
Actually that’s not true, the obvious place to start is with the giant baby, an 11-month-old kid drinking a soda bottle as though it were milk. Not only is it a funny image, but it’s also a pretty striking one thanks to the color contrast.
Oh but that’s not all. I hope you read through the text on this sucker too, because if you did I’m sure you’ll see why I love it so much.
First off there’s an ad for a totally different T.V. show just slapped in next to the baby’s arm for some reason.
Then on the bottom-left corner, where the bottle is among a collection of other children’s toys, the advertisers recommend you “avoid imitations,” completely lacking the foresight to know that in the future everyone just calls everything of that nature Sprite anyway.
But most important is the larger block of text which advocates for, and I quote, “Add(ing) 7-Up to the (toddler’s) milk in equal parts” because it’s a “wholesome combination.”
That’s fucking astounding in just how genuine they are in advocating such a disgusting act for new mothers to immediately get their children hooked on shitty flavored carbonation water.
And I absolutely love it.
It’s just such a product of its time that I’m actually really looking forward to writing about the image for my essay. So much so that I thought it would be worth writing my blog post today about it so I can spread the gospel to you, my loving readers.
As an additional note, I did also want to point out that if I wasn’t picking the 7-Up ad, I would have gone with this ad for fancy ties:
I don’t think I really need to say why. Just the idea that getting a nice tie is justification for obscene misogyny (and making your wife love that same misogyny because it’s a ‘man’s world’) is such a great little time capsule.
Plus there probably would have been a lot to say about exactly what the implications are when you have your wife get down on her knees for something as innocuous as handing off breakfast in bed.
Because come on, look at his face. You know what he’s thinking.
But I digress, because soda baby spoke to me way more and I’m going with it.
P.S. — Just consider this post an open call for any other crazy old ads that could never have been made today with this kind of 50s aesthetic, because I think they’re amazing and would love to see more. Kay? Thanks.